Essential Shoe Care Tips by George Glasgow Snr

Shoe Care

Don’t wear the same shoe every day. Your shoes absorb moisture from your feet in the course of a day. It is important that the moisture is allowed to evaporate naturally before the shoes are worn again. This will extend the life of your shoes and prevent excessive wrinkling and cracking in the leather.

Always invest in shoe trees. Shoe trees are the most important product for maintaining the shape and comfort of your shoes. They serve two main purposes: Firstly, they stretch the upper back into its original shape and remove creases that may have formed on the upper. Secondly, they draw moisture back out of the leather, allowing it to dry correctly.

Shoe Trees

Always use a shoe horn. A shoe horn prevents you from crushing the stiff heel section of the upper (know as the ‘quarter’ part of the shoe). Additionally, its much easier to put your shoes on with a shoe horn and extends the life of the shoe.

Conditioning your shoes with a product such as the Saphir Renovateur ensures that the leather remains soft and supple, which prevents cracking and helps the shoes mould to your foot. Polishing, apart from its clear aesthetic benefits, helps to seal in the essential oils as well as protecting the leather from dirt, water and other impurities.

Basic Shoe Cleaning Tips
by Nick Eisa

Basic Shoe Cleaning Tips

The following four easy tips are essential to maintaining the condition of your shoes.

You will need:

- Wax Polish (Saphir Recommended)
- 2 Horsehair Brushes
- Soft Polishing Cloth

1) Remove the shoelaces from your shoes and insert the shoe trees (it is much easier to polish your shoes this way). Using the stiff-bristled brush, brush each shoe firmly, taking care to remove any dirt that may have accumulated.

2) Apply Shoe Polish liberally with a cloth to leather uppers. Leave shoes for an hour (ideally several hours) to absorb into the skin’s pores.

3) Brush away excess polish with a clean brush. The leather uppers should show a light shine at this point.

4) For a higher-gloss shine, apply more polish in small coats to the toe box using with a soft chamois (or cloth). Use a small drop of water to add moisture. Buff the leather until a shine begins to develop using light pressure and small circular motions. Repeat until a high shine begins to develop.

Basic Suede & Nubuck Shoe Care Tips
by John Carnera

Basic Suede & Nubuck Shoe Care Tips by John Carnera

Suede is the reverse side of a calfskin hide. Its soft and durable and, if cared for properly, will last for many years. Nubuck has a similar texture, though finer, than suede. Rather than being the reverse side of the hide, nubuck is created by finely sanding the top side of the calfskin.

You will need:

- Shoe trees
- Suede brush

1) The most important part of maintaining suede is to brush them regularly with a proper suede brush. We recommend you doing this before and after every wear.

2) Insert shoe trees into your shoes. Taking each shoe separately, brush firmly with the stiff-bristled suede brush; keeping in mind that the objective is both to remove impurities such as dust and dirt, as well as to fluff up the suede.

3) Always keep your suede shoes in the cloth bags when not in use. This will help prevent a build up of dust.

Every 6-8 weeks, we recommend using Saphir Renovateaur Spray. This unique spray has almond oil as one of its key ingredients and will waterproof your shoes. Additionally, you can apply a coat of Saphir Invulner if worried about inclement weather.

Basic Horween Shell Cordovan Shoe Care Tips
by Pierre Balesi

George Cleverley only use Shell Cordovan from Horween (which is based in Chicago). Shell Cordovan is a leather derived from the rump section of a horse. Rather than using the hide of the horse, cordovan is made from the fibrous muscle (shell) that lies just below the hide.

You will need:

- Horsehair brush
- Stiff-bristled brush
- Polishing cloth
- Deer polishing bone

1) Remove the shoelaces from your shoes and insert the shoe trees (it is much easier to polish your shoes this way). Using the stiff-bristled brush, brush each shoe firmly, taking care to remove any dirt that may have accumulated.

Shoe Trees

2) Take your deer bone and rub with moderate to firm pressure, in small sections at a time, covering the entire shoe. You can use either a circular or linear movements according to what you prefer. Any scuffs / marks can be worked out through persistent polishing with the deer bone.

3) After the boning, brush your shoes thoroughly with your polishing cloth to remove any excess oils on the surface and buff the leather.

Basic Shoe Cleaning Tips

We recommend you repeating this process every 6-8 weeks

Basic Alligator & Crocodile Shoe Care Tips
by George Glasgow Jr

George Cleverley only uses the finest materials & skins available in the making of our shoes. We source our exotic skins (which are all grade 1) from the USA & Singapore. Both tanneries are family owned and operated, just like George Cleverley. Each skin is hand picked by our team to ensure only the finest is used.

You will need:

- Polishing cloth
- Saphir Special Reptile Beauty Milk (Reptan)

1) Remove the shoelaces from your shoes and insert the shoe trees (it is much easier to polish your shoes this way). Wipe down both shoes with a slightly damp cloth to remove any dirt that may have accumulated.

2) Using your polishing cloth, work a generous amount of Reptant into the shoes, one section at a time. The more you massage the cream in, the better it will feed the leather.

Basic Shoe Cleaning Tips

3) Allow to dry and then buff off with a cloth or horsehair brush.

I recommend repeating this process a few times for you to achieve a desirable shine.

George Cleverley Shoe Trees

George Cleverley Shoe Trees Available in our online store.

George Cleverley Tesimonials They're bloody lovely and I'll endeavour to do them justice.

— Mr. Gary Lineker, English Footballer & Sports Broadcaster

George Cleverley Tesimonials The shoes are absolute art pieces! Fantastic presentation and exquisite quality, cannot be surpassed.

— Mr. Sylvester Stallone, Actor, Producer & Director

George Cleverley Tesimonials I have one of every style. I don't ever get two pairs of the same shoe, unless they come in different colors.

— Mr. Charlie Watts, Drummer of The Rolling Stones

George Cleverley Tesimonials Best shoes on the planet.

— Mr. Jason Statham, Actor & Producer

George Cleverley Tesimonials The most beautiful shoes in the world.

— Mr. Graydon Carter, Editor of Vanity Fair

George Cleverley Tesimonials I always feel a boost of confidence when I step out wearing Cleverleys.

— Mr. John Quinn, Founder & Managing Partner at Quinn Emanuel

George Cleverley Tesimonials Luxury is a word mis-used. Cleverley shoes, on the other hand, are the absolute epitome of luxury. Something made by hand, with technical skill and creative artistry, only for me.

— Mr. Nick Sullivan, Fashion Director of Esquire & Editor of Big Black Book