George Cleverley was born on the 10th of August 1898 into a shoemaking family in London. George moved to Colchester in Essex with his parents when he was aged two and spent his childhood selling bootlaces & polish. After finishing his apprenticeship at 15, he was called up to the Army for World War I and stationed in London before joining an army boot factory in Calais, France.
After the war he joined Tuczec, a high society London shoemaker on Clifford Street, Mayfair. He remained there for 38 years. George left Tuczec in 1958 to start up his own business. G.J.Cleverley of Cork Street, Mayfair, London.
On Cork Street he furthered his reputation to include some of the most illustrious names in society and became known for making the Cleverley shape - a graceful, chisel-toed shoe which became signature to his extraordinary craft.
George died in 1991 at nearly 93 years of age and was still working, virtually, until he died.
Today, the company is still a family run business headed by Mr. George Glasgow Snr (Chairman) & Mr. George Glasgow Jr (CEO & Creative Director).
Mr. Glasgow Snr worked with Mr. Cleverley for over 20 years and is based London with over 45 years of experience in shoemaking. Mr. George Glasgow Jr splits his time between Los Angeles & London and has been in the shoemaking business for over 10 years.
They're bloody lovely and I'll endeavour to do them justice.
— Mr. Gary Lineker, English Footballer & Sports Broadcaster
The shoes are absolute art pieces! Fantastic presentation and exquisite quality, cannot be surpassed.
— Mr. Sylvester Stallone, Actor, Producer & Director
I have one of every style. I don't ever get two pairs of the same shoe, unless they come in different colors.
— Mr. Charlie Watts, Drummer of The Rolling Stones
Best shoes on the planet.
— Mr. Jason Statham, Actor & Producer
The most beautiful shoes in the world.
— Mr. Graydon Carter, Editor of Vanity Fair
I always feel a boost of confidence when I step out wearing Cleverleys.
— Mr. John Quinn, Founder & Managing Partner at Quinn Emanuel
Luxury is a word mis-used. Cleverley shoes, on the other hand, are the absolute epitome of luxury. Something made by hand, with technical skill and creative artistry, only for me.
— Mr. Nick Sullivan, Fashion Director of Esquire & Editor of Big Black Book